CAPE: Class #7 12/5/18

Here are the lecture decks for the last class in this social media best practices course.

7.0-SocPro-Learning from Observation

7.1-SocPro-DigiComm Planning, Why Plan

7.2-SocPro-Elements of the Plan

7.3-SocPro-Situation, Objectives, Publics, Messages



Steve Lee

Professor of Practice at Southern Methodist University
Among interactive company CEOs, Steve Lee is not exactly normal. Don’t think that gray hair makes him the old guy, decades of business experience combined with technical understanding and deep social media experience makes for a powerful combination.

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